Looks like media function(x) [media f(x)] is not taken anymore as a company name, so that's what we're going with.
I'm an editor who relies big-time on shortcut keys. They are faster, they take advantage of more of the software's features, and on top of that, they show that you're a real pro! Here are some shortcuts that I find don't get as much love as they should: 5. Override Connections The Tilde key (~), used in conjunction with the trim tool (T) This is called the ‘Override Connections’ command, and it basically freezes any connected clip while you trim a clip in the main storyline. Connected clips are one of the biggest complaints from editors first trying out FCP X, because they take some getting used to. This can be a way around that struggle 4. Lift from Storyline / Overwrite to Primary Storyline Command + Alt + Up-Arrow / Down Arrow Another way to move clips around without getting shafted by those pesky connections is to remove them from your primary storyline. In their place will be a black slug. I use this multiple times in any project. If you over