Tuesday, June 2, 2015

Have a clear vision of what you want the end result to be, work with great people and trust your team’s judgement.

Simple is good. A former colleague, Chris Carfi, taught me a lot of things about operating in a startup environment. One of the things that I appreciate about his style is that he can communicate the objective succinctly and clearly to me. On this particular project, when I came to him with the usual questions (How long does it have to be/Who is the audience/etc), not only did he have the answers, he also had a script, most of the assets, and a GoDaddy style guide ready to go. He made it clear that there were a few elements we'd have to create - and with the style guide in hand, that was no problem.
By giving clear objectives and trusting me to give him something he was looking for, it made my job a lot easier. It removed all of the hurdles that would have slowed down the path to getting to a first draft. There was no, 'hold off until we can see what joe in graphics says', instead I was confident that as long as the style guide was followed, any changes would likely be minor and fix-able very easily. I have a feeling that he cut out everyone that he possibly could during the process in order to minimize the # of voices giving their input. When the time came to approve it, there were only one or two people who could make major changes - and none of the changes they made were as 'major' as I've seen on other projects.

Here's the final product:

Another note about this project: I used fiverr user Taylor Kaye for the voiceover. This was my second time using fiverr - the first was a little bit rocky, but good. not great. Taylor delivered a solid read the first time - if we had been selling timeshares in Bermuda. It was so far from what we had hoped for that Chris didn't want to show his superiors out of fear that they would freak out about the whole project. With just a little bit of direction, she delivered something MUCH closer to what we were looking for. We weren't afraid when we were asked to change a couple of words in the script (after all, it would only cost us five bucks). So after only 2 rounds of changes, we had a product that got the job done! I am usually against anything that seriously undercuts business for other working professionals, but the VO that can be done on fiverr just removes another potential hurdle from getting the project to completion.