Simple is good. A former colleague, Chris Carfi , taught me a lot of things about operating in a startup environment. One of the things that I appreciate about his style is that he can communicate the objective succinctly and clearly to me. On this particular project, when I came to him with the usual questions (How long does it have to be/Who is the audience/etc), not only did he have the answers, he also had a script, most of the assets, and a GoDaddy style guide ready to go. He made it clear that there were a few elements we'd have to create - and with the style guide in hand, that was no problem. By giving clear objectives and trusting me to give him something he was looking for, it made my job a lot easier. It removed all of the hurdles that would have slowed down the path to getting to a first draft. There was no, 'hold off until we can see what joe in graphics says', instead I was confident that as long as the style guide was followed, any changes would likely be mi